What have been our past blind spots? What is happening in these past blind spots now?
Is there an instructive analogy from another industry?
What important signals are we rationalizing away?
Who in our industry is skilled at picking up weak signals and acting on them ahead of everyone else?
What are our mavericks and outliers trying to tell us?
What future surprises could really hurt (or help) us?
What emerging technologies could change the game?
Is there an unthinkable scenario?
These are the questions you ask when you build an early warning system. Say Philip Kotler and John Caslione in their book” Chaotics. Good to see Philip Kotler back in action after his legendary contribution to Marketing